The Hotel Roanoke & Conference Center, owned by Virginia Tech Real Estate Foundation, will join a new brand of Hilton Worldwide hotels that features properties boasting individuality and boutique-style atmosphere. The hotel is currently under the Double Tree Hilton brand and will move to the Curio collection which consists of about 30 hotels across the country. The "Grand Old Lady" is the first Virginia hotel to become part of the brand.

“As a landmark with deep roots in the Roanoke community, this magnificent hotel perfectly embodies the Curio spirit of individuality and authenticity,” said Dianna Vaughan, global head, Curio – A Collection by Hilton. “With its adjoining conference center, easy downtown access and ideal location within the surrounding Blue Ridge Mountains region, The Hotel Roanoke & Conference Center is an ideal choice for business and leisure guests.”

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